Our Mission is to support and empower NPs and PAs to help them reach their goals.

As Physician Assistants and Nurse Practitioners continue to extend the services of physician practices, they have become an essential component in serving the aging U.S. population and delivering care to underserved communities throughout the nation.

POCN partners with NPs and  PAs (at all levels) and provides FREE resources to help NPs and PAs LEARN by keeping up with the latest clinical trends and industry news, EARN additional income through opportunities that match skills and interests, CARE for patients and assist in practice management to improve health outcomes, and CONNECT with peers and colleagues across the country.

The Right Tools. The Right Solution.

The market-leading network
exclusively for NPs and PAs.


This innovative multi-channel platform leverages proprietary data to directly reach target NP/PAs, including no-see offices, in a unique way.


Innovative use of digital assets connects KOLs to segmented, targeted NP/PA via credible peer-delivered content using derivative revalidated.


POCN has a proprietary analytics platform fusing several relevant data sets including longitudinal claims, referrals, updated member data from associations, and clinician profiles.


Using these assets, POCN has created a “Total Practice” targeting solution mapping MDs, PAs and NPs down to each office location.


POCN+ offers a dedicated channel to deliver content to NP/PA targets wherever the user chooses to view via all connected devices to improve audience experience and extend reach.


POCN +  leverages the same state of the art OTT streaming technology in SmartTVs, ROKU & AppleTV. Targeted engagements medical education, and practice resources developed to drive deeper engagement and Rx uptake.


We have access to a panel of over 390000 NPs and PAs for both quantitative and qualitative research.


POCN can turn research projects around quicker than anyone due to our reputation and access

Meet Our Leadership Team.

Richard Zwickel
Richard ZwickelCEO

Richard is the Founder and CEO of Point of Care Network (POCN). He is a passionate leader focused on a blue ocean strategy supporting Advanced Clinicians (PAs & NPs) like no other company through a peer-led approach alongside a proprietary data-driven platform.

Prior to POCN, Richard was an early member of QuantiaMD, where he led the go-to-market strategy and built the business development organization in both the US and globally.  As a member of the trailblazing executive team, he was instrumental in growing the company to 100+ employees prior to being acquired.

Richard holds a bachelor’s degree in theoretical and applied Science from Ramapo College of New Jersey and an MDC in Pharmaceutical Marketing and Management from the Tuck School of Business at Dartmouth College.

Visionary 93%
Bell Ringer 86%
Carmen Mazzatta
Carmen MazzattaCOO/CFO

Carmen Mazzatta is the Chief Operating Officer and is responsible for technology infrastructure, delivery, operations, and the Data Business P&L and Chief Financial Officer with responsibility for all Financial Functions of the company.

Prior to POCN, Carmen held General Management and Executive Positions at Cardinal Health, Express Scripts, Syneos Health, Modern Marketing Concepts and managed his own consulting practice and delivered M&A and Innovation Leadership projects for EQT Private Equity and Publicis Groupe. Carmen also held Leadership positions with The Swatch Group where he led Technology Development and also held Engineering positions at Verizon.

Carmen was a Commissioned Officer in the USAF, holds an MBA from Loyola University in Maryland and Engineering Degrees from Penn State University and Wilkes University.

Cat Wrangler 96%
Offical Dot Connector 85%
Spencer Falk
Spencer FalkPresident

Spencer is a 39-year veteran of the pharmaceutical industry with a focus on producing successful sales and marketing. Initiatives for life sciences companies. He is currently President of Point of Care Network.

Before POCN, Spencer was CEO of Falk Group Medical, and Ogilvy Healthworld North America. Prior to this position, Spencer founded and ran Falk Communications, a full-service healthcare communications company specializing in medical education. Spencer also founded the first social/clinical online social networking community for NPs and PAs – Clinician1.

Spencer holds a BA in Biology and Business Administration from Rutgers University and an MBA from New York University.

Wordsmith 89%
Pedantic Meme Generator 95%
Tim O’Grady
Tim O’GradyEVP Business Development

Tim serves as Executive Vice President, Business Development and head of sales, for POCN. His focus is creating optimal partnerships with healthcare clients and agencies, enabling insights, innovation, and effectiveness. Tim brings 20 years of healthcare experience to POCN, including HCP, Consumer, DTC, software, and analytics expertise. He has held senior sales and business development positions at Crossix ( a Veeva Company) and Sermo, focusing on the enablement of precision commercial, marketing, and media investments.

Speed Dialer 93%
Lead Whisperer 87%
Sacha Ward
Sacha WardChief Client Officer

As Chief Client Officer and seasoned industry veteran of over 30 years, Sacha contributes client-relevant strategic insights to each client’s marketing and education needs from pre-launch to re-launch. Her understanding of the strategic thinking and implementation needed to leverage innovative marketing and media solutions has proven to exceed revenue expectations for the majority of the brands she’s worked on.

Previously, Sacha worked at Palio+Ignite as Director of Client Services, grew revenue and EBITA during her tenure, and contributed to rapidly growing business at Glue Advertising before joining the team at POCN. At Corbett Accel Worldwide Healthcare Group she successfully established and ran the vaccine and infectious disease division. In that role, Sacha led the strategic planning and thinking behind the award-winning MMRV franchise that led the brand to be the first $1 billion franchise in vaccine history.

Sacha holds a BA in Literature with a Pre-Med and Sports Medicine concentration from Denison University. She attended the Dartmouth Tuck School of Business Healthcare Pharmaceutical Marketing Development program with C. Everett Koop as one of her professors.

Power Pointer 87%
Team Navigator 97%