POCN and Lasso Announce Launch of Exclusive NP and PA Specialty Audiences

Healthcare marketers of all shapes and sizes can now leverage POCN’s data to identify and target influential providers through POCN SpecialtyTM which is available exclusively via Lasso

POCN SpecialtyTM unveils The Top 25 specialties that NPs and PAs fit into

PARSIPPANY, N.J. – August 17, 2021 – POCN, the largest Nurse Practitioner (NP) and Physician Associate (PA) network in the U.S., and Lasso, the world’s first and only omnichannel platform for healthcare marketing and analytics, today announced a selection of unique audiences for healthcare marketers that seek improved provider targeting. NP and PA’s influence on patient prescribing and treatment has grown significantly in recent years, however, their specific treatment specialties often remain unknown. In order to better communicate with and support this important provider audience, POCN has gathered and analyzed demographic and activity data to segment this audience into specialties for the first time ever.

POCN SpecialtyTM  is a specialty-focused audience segmentation that examines organic and other available data to make an algorithmic decision as to the NP and/or PA’s specialty area. POCN SpecialtyTM is built on the only database informed by the real-time clinical diagnostic, treatment and prescribing behavior of 400,000 NPs and PAs, and is available exclusively on the Lasso platform.

For healthcare marketers, the launch of POCN SpecialtyTM on the Lasso platform means more targeted access and increased relevance of messaging to some of the most important decision makers in the patient journey. POCN’s exclusive audiences can now be seamlessly activated across all programmatic, social, and email channels, and in concert with Lasso TriggersTM, Lasso Measurement, and Lasso’s self-service audience builder.

To begin activating POCN SpecialtyTM audiences today, contact your Lasso client services representative or send an email to sales@lassomarketing.io to learn more.

POCN Specialties:

  • Addiction and Pain Management
  • Allergy and Immunology
  • Cardiology
  • Dermatology
  • Endocrinology
  • ENT
  • Gastro-Intestinal
  • Hematology
  • Infectious Disease
  • Neurology
  • Oncology
  • Psychiatry
  • Respiratory
  • Rheum/Ortho
  • Urology
  • Women’s Health
  • Internal medicine
  • Family, General and Primary Care Practice
  • EM
  • Urgent care
  • Retail care
  • Hospital
  • Pediatrics

About POCN

POCN is the largest and most informed network of NPs and PAs, trusted by providers, pharma and life sciences companies to create opportunities between those that treat and those that develop treatments.  POCN also supports organizations such as the Centers of Disease Control (CDC) and the National Institutes of Health (NIH) in outreach and awareness campaigns to inform NPs and PAs of important clinical updates. An industry first, POCN’s patent-pending solutions are built on its proprietary database of granular, real-time clinical behaviors.

For more information, visit www.POCN.com

About Lasso

Lasso is the world’s first and only omnichannel healthcare marketing and analytics platform that allows you to plan, activate, and measure your HCP and DTC campaigns across programmatic, social, email, and connected TV — all in one place. Lasso has offices in New York, NY and Austin, TX.

Visit us at lassoplatform.io to learn more.