POCN+ provides a trusted platform for pharma and life science companies to host sponsored and educational content to reach targeted NPs and PAs
PARSIPPANY, N.J. – Dec. 3, 2020 – POCN, the largest network for advanced practice providers in the U.S., has launched POCN+, the first Over-the-Top (OTT) streaming service exclusively for NPs and PAs. This free OTT offering provides premium live and on-demand educational content for the NP and PA peer driven influencer community along with an opportunity for pharmaceutical and life science manufacturers to sponsor channels of their own content.
Video content shared on POCN+ is produced with top expert NPs and PAs as well as other leading clinicians and sourced from reputable partners such as the Centers for Disease Control and Prevention, Board Vitals, ReelDx, Taking Control Of Your Diabetes, PainWeek and others. In addition to the peer-led, educational content, POCN+ delivers pharmaceutical and therapeutic information, product-specific videos and case studies via the platform’s Industry Spotlight Channel and Expert Series. In addition, the platform also allows a manufacturer to host videos and live virtual events with comprehensive omnichannel marketing support to ensure viewing by targeted NPs and PAs.
“We developed POCN+ to be NPs’ and PAs’ comprehensive, one-stop resource for healthrelated news, case studies, and career-advancing educational courses in the first ever OTT platform for providers,” says Richard Zwickel, CEO of POCN. “By sponsoring content on the POCN+ platform, brands are able to align their product messaging with high-quality, trusted content, providing unmatched credibility among key decision-makers.”
All content streamed on POCN+, including the CME/CE courses, is free for POCN members and can be accessed through the web, iOS, Android, Apple TV, Amazon Firestick,Chromecast and others.
POCN offers a robust mix of data driven marketing solutions, from market research and therapeutic news and insights to digital marketing services, allowing industry to target NPs and PAs based on POCN’s TrueRXTM data AI that can pinpoint prescription writing and measure results. For More information visit https://www.pocn.com/partner-with-us/
POCN is the largest and most informed network of NPs and PAs, trusted by providers, pharma and life sciences companies to create opportunities between those that treat patients and those that develop treatments.
Pharma and life sciences companies work with POCN to access and influence this untapped prescriber, leveraging data digital marketing solutions to identify, reach and engage these important clinicians.
An industry first, POCN’s patent-pending data solutions are built on its proprietary database of granular,real-time clinical behaviors and insights on provider-specific reach and impact to inform precise engagements with trackable metrics. For more information, visit www.POCN.com.